The Pico Blvd Group
The Pico Blvd Group administers various intellectual properties from art & music to design & unique apparel pieces. PBG’s strategy is to connect our properties into new product categories & distribution channels. Birthed from within the most successful years of the music business, we sold records. Lots of them. Now, PBG offers the creativeness, & execution know how of over 20 years to any company interested in designing a strong branding campaign or adding value to an existing strategy with our intellectual properties.
Intellectual property (IP) refers to creations of the mind: inventions, literary works, designs, names, images, and all music used in commerce. The Pico Blvd Group represents over 5000 such creations including both english and spanish sound recordings, vintage photographs, and unique graphic designs. Our attractive licensing fees encourage students as well as major agencies or studios to use our material…[more]
Current Lab Project
The Pico Blvd Group’s creative lab team is currently conceiving a new property to further promote and exploit our traditional catalog of Latin Music.
An illustrated collection of “Dia De Los Muertos” characters theatrically entitled “Mariachi Los Muertos™” is now in fierce development.
By inventing characters loosely based on traditional Mariachi song titles, PBG can further fulfill its mission to bring an awareness to it’s catalog of rich and cultural Latin music.
Don Julio Tequila contracted with The New York Times to create a 3 series mini ad campaign to illustrate “The Who”, “What”, and “Where” of their brand. Don Julio Tequila is synonymous with authentic Mexico. The campaign needed music to reflect the same authenticity. The Pico Blvd Group offered various Mariachi tracks via the Mexican Music Archive and was ultimately awarded the license.
Don Julio is a brand of tequila produced in Mexico. It is the eighth largest brand in the United States by volume and eleventh largest in Mexico. It is distilled, manufactured, bottled, sold, and distributed by Tequila Don Julio, S.A. de C.V. from its corporate facility in Jalisco, Mexico…[ read more ]