The Pico Blvd Group Issues a Master Use License To The New York Times For The Commercial “Don Julio – A Tequila Legend”


Don Julio is a brand of tequila produced in Mexico. It is the eighth largest brand in the United States by volume and eleventh largest in Mexico. It is distilled, manufactured, bottled, sold, and distributed by Tequila Don Julio, S.A. de C.V. from its corporate facility in Jalisco, Mexico. Don Julio Tequila is named after its founder, Don Julio González-Frausto Estrada, who began distilling tequila in 1942 at age 17 and spent the next 40 years improving his craft.

Don Julio Tequila contracted with The New York Times to create a 3 series mini ad campaign to illustrate “The Who”, “What”, and “Where” of their brand. Don Julio Tequila is synonymous with authentic Mexico. The campaign needed music to reflect the same authenticity. The Pico Blvd Group offered various Mariachi tracks via the Mexican Music Archive and was ultimately awarded the license.

The Pico Blvd Group Issues a Master and Synch License To The Film “Mac Daddy & The Lovers”


Mac Giani (Mac Jay) is a notorious ladies man, who takes pleasure in seducing women and making them fall in love. He becomes a legend in the town, and well-skilled in breaking hearts. His skills earn the respect of two friends, who themselves experience the hardships of falling in and out of love, and become jaded about finding true love. In a twist of fate, their teacher becomes the student, as Mac unexpectadly falls in love, and must now confront his dark past, in order to save his dismal future.

License: Mac Daddy in a conquest to seduce his latest love interest, shows off his latin dancing skills on the Salsa dance floor. A track from Dimelo! Records’ Chino Espinoza catalog was solicited and placed.

The Pico Blvd Group Issues a Master and Synch License To The Documentary “No Le Digas A Nadie”

About The Film

Don’t Tell Anyone (No Le Digas a Nadie) is a film about courage, facing insurmountable obstacles and the determination to fight for justice.  In an environment where silence is often seen as necessary for survival, 24 year-old Angy Rivera steps out of the shadows to share her parallel journey of being undocumented and sexually abused, an ordeal all too common in her community. We follow Angy’s personal story from poverty in rural Colombia to the front page of The New York Times as she becomes a beacon in a movement for national change. Along her journey Angy inspires her undocumented mother Maria to speak openly about her status as well.Through verite footage and candid interviews, we witness firsthand the all too real consequences faced by over 11 million undocumented people in America today, many of whom have no options for a pathway to citizenship.

License: A latin music license was needed to provide a backdrop to a latin neighborhood in New York City. Orquesta Tabaco y Ron’s premier salsa music catalog was suggested and selected.